Wednesday, October 24, 2012

PST: Danger match for Chelsea in Ukraine

Shakhtar Donetsk caught a few eyes last match day with a draw in Turin, but coming short of a historic win over Juventus, the Ukrainian champions remaining Overlooked and Underloved ?. On Tuesday, Shakhtar get another chance to transcend their stature as plucky champions from a middle-ground league. With the competition?s holders visiting the Donbass Arena, Shakhtar have an opportunity to score one of the most important wins in their club?s history, and upset that wouldn?t be as most suspect.

That result would turn Group E on its ear. Chelsea and Juventus were picked by most to come out of this group, but if Shakhtar can fulfill their promise and get a key three points, they?ll have done most of the work needed to make the knockout round. In the process, they?ll have also pushed Chelsea or Juventus to the edge of Europa League.

Now, all they have to do is pull it off.

Shakhtar Donetsk (Ukraine) vs. Chelsea (England)

Donbass Arena, Donetsk, 2:45 p.m. Eastern

We?ve periodically updated you on the farce that Shakhtar?s made of the Ukrainian season. Normally the Premier League comes down to the two derbies between Shakhtar and Dynamo Kyiv, but not this year. Twelve matches into the season, Shakhtar is perfect, has a 12-point lead and a +32 goal difference. They?ve lapped the field.

No player embodies that rise like Henrikh Mkhitaryan. The 23-year-old Armenian scored 13 goals in his two previous Premier League seasons. This year, he?s scored 14 times in 12 games, adding two more in Champions League. While an evolving role within Mircea Lucescu?s setup has meant more chances for Mkhitaryan, this Messi-esque goal rate has come out of nowhere.

Replicating that success against Chelsea is a big ask, but as Skahktar showed last round at Juventus, they?re capable of competing in this group. After taking a point in Turin, the Ukranian champions have carved a route into the next round, provided they stay on it. Failing to get a result against Chelsea wouldn?t sidetrack that effort, but it would leave Shakhtar open to being pushed aside if Juventus beat the Blues in November.

For Chelsea?s part, they?re coming in after a great performance at White Hart Lane, but there are a lot of circumstances conspiring against them. If the Blues weren?t playing in the Club World Cup, the trip to Donetsk would be their longest of the season. They?ve only had two days rest, much of their squad has just come back from international duty, and they have a major league match with Manchester United this weekend.

Even with some squad rotation, Chelsea will be the more talented side on Tuesday. Thanks to that superior personnel and the benefits of their formation, they?ll have fewer troubles with Shakhtar?s style than Juventus did. Still, this is setting up less like match Chelsea will win than one which they?ll try to survive.

From Shakhtar head coach Mircea Lucescu:

? I don?t want to talk a lot about their game on Saturday, because I think that at the moment we are stronger than Tottenham.?

Author?s note: He?s probably right.

From Chelsea manager Roberto Di Matteo:

?I remember Mircea Lucescu?s work in Italy very well. All his teams stuck to the same philosophy ? they always try to play possession football. You can see how Shakhtar pass the ball. You can see the structure of the team. They are very good tactically and they have a lot of quick players.?

UEFA preview

Nordsjaelland (Denmark) vs. Juventus (Italy)

Parken, Copenhagen, 2:45 p.m. Eastern

Juventus has only lost once since the beginning of last season (May?s Coppa Italia final to Napoli), but the realities of the three-point win leave the Old Lady in need of points. After draws with Chelsea and Shakhtar, Juventus is in third place, leaving them with little margin for error in Tuesday?s match at Parken. Anything but a win will be points dropped in a race where they?ve already been drawn at home by the team most likely to take a top two spot from them.

Though Nordsjaelland?s destined to finish last in this group, they?re no pushovers. They?ve been better than their -6 goal difference indicates, Given the pace at which Juventus plays, it?s not difficult to imagine the Danish champions snatching a point, particularly if they play for it.

In both of their Champions League games, Juventus started slowly, fallen behind, and had to comeback to salvage draws. In this weekend?s big match against Napoli, they didn?t break through until making late-match adjustments.?If they?re similarly slow coming into this match, Nordsjaelland could hold on for their first Champions League point. However, if Juventus is intent from the opening kickoff, they could replicate Chelsea?s result.

From Nordsjaelland head coach Kasper Hjulmand:

?The team is the star. Andrea Pirlo is the key, though, as his distribution is second to none. He is a joy to watch ? at least when you are not up against him. I am not the first coach to try to find a way to close Pirlo down. It is an almost impossible task.?

Author?s note: It?s almost as if these coaches don?t have access to film of Juventus?s visit to Chelsea. Nobody saw that and wants to emulate what Roberto Di Matteo had Oscar do?

From Juventus assistant Angelo Alessio:

?I have plenty of experience and a good feeling, so I am not worried that Antonio Conte is not here for this match ? Conte decides who plays depending on the tactical outlay and the opponents we face.?

UEFA preview

Source: http://prosoccertalk.nbcsports.com/2012/10/22/uefa-champions-league-2012-group-e-preview-chelsea-juventus/related/

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Tuesday, October 23, 2012

sevenseassailed: Lake Louise, Alberta, Canada

Lindsay, Canadian, hunkered down just west of the 100th meridian. College drop-out. Spinster. I like old things and television, animals and pretty things, food and Friday Night Lights, history and politics. I care about stuff, which means I get angry and wordy sometimes. I like to tell pointless stories which highlight my social incompetence and flaws in a way I pray is charming but is more likely obnoxious. This is an "everything but the kitchen sink" blog. Sometimes there is a kitchen sink, too.

Intro post.

My photos.

I once wrote this post about fashion and body image.

I blog about music at chainlinklots.

Source: http://inkdot.tumblr.com/post/34200950609

At&t Wireless

How to Get Started with Social Media Marketing | Jeffbullas's Blog

Social media is changing everything. How we communicate, do business and read our news.How to Get Started with Social Media Marketing

The biggest change to business is that it is democratizing marketing. Marketing is no longer monopolized by mass media, expensive printing firms or marketing agencies that controlled access to your customers and prospective audience.

You are now free to create and publish and market your own 30 second advertisement on YouTube and the world can watch.

Your brand now has its own TV channel

You can publish your own articles and educate your customers with posts created on your blog.

You ?are? the publisher.

Then you can engage, distribute and market to your customers and prospects on Facebook, Twitter and LinkedIn.

You ?now ?own? your marketing distribution platforms and they are called social networks.

You can gain control over your marketing. It is the end of business as usual.

The Challenges

We as humans are slow to change but technology is changing rapidly with the pace accelerating. Radio took 38 years to reach 50 million users while Facebook added 200 million users in less than 12 months.

CEO?s and management are struggling to cope with the pace of the shift. This is also a cultural challenge.

We think that we are competing with a store across the street or in the same suburb but modern logistics, online stores and the social web are creating competitors in Canada, Korea and Hong Kong and across the globe.

Getting noticed in a daily torrent of over 1.5 billion new pieces of content , more than 200 million tweets ?and ?1.5 million new YouTube videos is like being a grain of sand on the beach. ?It is hard to stand out.

Online business and appearing high in Google search results is often touted as easy as printing your own money if you believe the spammers and scammers. The reality is much different but there are ways to move ?your brand and business from invisible to visible.

The Solutions

Many businesses still have not noticed the tsunami ?wave of change as we move to a digital world. From a distance it looks like a ripple on the ocean. That wave will soon reek havoc unless you have planned for its arrival.

So we need to embrace the world of an increasingly digital and social web. The solutions and answers are increasingly found online.

Accept the fact that most people will find you or your business on a Google search, an email from a colleague or a friend telling you on Facebook.

Social networks and social media are the game changers.

Why Use Social Media Marketing?

The real power of social media marketing lies in its amplification of your message as it is shared on an exponential and low friction web but there are some other reasons why you should step into the social media game.

  • It ?accelerates the speed of your brand message and story. Tweets can be sent in a second while publishing a brochure takes weeks.
  • It is networking on steroids (It takes you beyond the Dunbar limitation of 150 connections on a global scale and empowers weak ties)
  • It makes self publishing easy and intuitive
  • It enlists the power of ?World of Mouth?
  • It facilitates trust

Any one of these on their own are reason to throw your marketing chips on the table.

Core Social Media Marketing Principles

Social media marketing is not a one way conversation, pushing your product or corporate speak.

It is about creating content that engages and builds online tribes that crowd source your marketing and online conversations.

There are also some core principles in building a long lasting social media marketing foundation that will survive a Facebook meltdown.

  • Create ?Liquid? (Content that flows and is easily shared) and ?Linked? (content that is linked to your core brand values) content
  • Publish to multiple social networks with your core content residing on your website and blog.
  • Create compelling ?Multi-Media Content (not everyone wants to read a 400 word article but would view that same content on YouTube or Slideshare)
  • Embrace visual communication marketing with images and videos published on Facebook, Google+. Pinterest or Instagram
  • Make it easy to share with sharing buttons for Twitter, Facebook, LinkedIn, Pinterest and Google+

This will provide the bedrock of compelling contagious content that will be shared and will bring your customers and prospects back for more. These digital assets will be indexed by Google and other search engines that will provide enduring and long lasting benefits.

The Two Step Social Media Marketing Program

Social media marketing is not a one trick pony and approaching with the?singular?tactic of ?just publishing a Facebook Page is a risky approach and will not produce any substantial benefit.

Firstly create a social media marketing strategy that defines your audience and marketing goals

Secondly implement tactics on multiple social media channels that set out to deliver on achieving results congruent with that strategy.

You only need to look at the approach taken by the Old Spice brand which was one of??the best integrated social media marketing campaigns in recent memory to realize what power a multi-channel and multi-media social media marketing strategy can bring to the table.

Some tips and tactics for social media marketing.

  1. Blog ? Create a home base for your content that you own
  2. Facebook ? include visual content when publishing to your timeline and use it to build engagement with your fans
  3. Twitter ? Learn the art of the headline as you only have 140 characters to tweet (including the link)
  4. YouTube ? Create short videos (2 minutes was the norm but Old Spice videos moved the gateposts and 15-25 seconds is much more common
  5. LinkedIn ? Embrace the power of ?Groups? on LinkedIn to position you as an expert and thought leader
  6. Slideshare ? Make your PowerPoints a visual marketing medium that people will download share and embed
  7. Pinterest ? Create boards that suit your business product categories and have some visual sharing fun
  8. Instagram ? Make it personal and?humanize?your brand as social media is about being human

Just one tip to finish. Keep giving away free content till it hurts!

Be Patient

Social media marketing is not a quick fix but needs to be built on the premise that a long term approach will build an online brand asset that keeps on giving long after your first tweet or YouTube video is published.

You will need to persist and continue to publish and build tribes and keep them nourished with content that educates, informs, entertains and inspires.

It is like building a home ?one brick at a time?

Want to Learn How to Market Your Business and Brand on Social Networks?

My book???Blogging the Smart Way ?How to Create and Market a Killer Blog with Social Media????will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 115,000.

You can?download and read it now.


Source: http://www.jeffbullas.com/2012/10/23/how-to-get-started-with-social-media-marketing/

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Alcatel-Lucent Clinches DSLNG Contract ... - LNG World News

Alcatel-Lucent Clinches DSLNG Contract

Alcatel-Lucent is to provide global engineering contractor JGC Corporation and its subsidiary, PT JGC Indonesia, with advanced communications technology for a new liquefied natural gas (LNG) plant they are constructing in Indonesia for PT Donggi-Senoro LNG (DSLNG).

Alcatel-Lucent?s provision of a fully integrated communications and security system will enhance the safety and security of workers at the plant, while at the same time improving operational efficiency through the application of state-of-the-art data networks.

DSLNG provides an opportunity to develop gas reserves that have been stranded for many decades. Indonesia?s national energy company PT Pertamina and PT Medco Energi Internasional, Tbk., together with international companies, namely Mitsubishi Corporation and Korea Gas Corporation, took the initiative to develop those gas reserves. The high-bandwidth communications network will support real-time delivery of essential system performance data, including management and notification of potential issues, providing the company all the information it needs to remotely monitor and maintain the plant.

Donggi-Senoro is the fourth LNG complex in Indonesia and production will begin in the fourth quarter 2014. The plant will receive feed gas from the gas fields of Senoro-Toili and Matindok in the region and deliver LNG to Japanese Power companies Chubu Electric and Kyushu Electric as well as Korea Gas Corporation.

Mr. Tokutaro Nomura, Executive Officer, Senior Manager of Procurement Department, International Project Division of JGC Corporation said: ?We are pleased to be working with Alcatel-Lucent again as our reliable telecommunication systems supplier on this project. Alcatel-Lucent has excellent expertise and industry-leading project management skills for the integration of telecommunication systems. We expect this project to confirm a long-lasting working relationship.?

Rajeev Singh-Molares, President of Alcatel-Lucent Asia-Pacific said: ?Alcatel-Lucent is building a world-class communications system for Donggi-Senoro. The system will make the operations more efficient and deliver the vital security an energy facility needs.?

Alcatel-Lucent will provide a complete communications system integrating its enterprise-optimised local area network (LAN) and IP-PABX phone systems. Alcatel-Lucent also will integrate a variety of equipment from third-party suppliers, including TETRA-based UHF radio with tower/shelter, VHF radio systems, CCTV monitoring, public alarm/general alarm (PA/GA) system, video conference system, access and gate control system, ship-to-shore communication system and a weather monitoring system.

Alcatel-Lucent will provide its market-leading services capabilities including system design, project management and supervision of installation and commissioning, documentation, procurement, integrated testing and logistics.

LNG World News Staff, October 23, 2012; Image: Donggi-Senoro LNG

?

Source: http://www.lngworldnews.com/alcatel-lucent-clinches-dslng-contract-indonesia/

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Markets subdued as US earnings disappoint

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